«Ποτε δεν φανταστηκαμε οτι καποιοι θα θεωρουσαν την οστεοπενια ασθενεια»- «We never imagined people would think of osteopenia as a disease»


Δημοσιεύθηκε αρχικά στο The Ethical Nag:
Here’s a drug marketing plan that is dazzling in its brilliant effectiveness. I’m thinking of including it in any future PR workshops I do on marketing communications. It’s a plan to sell pills to treat something called osteopenia, a condition that only recently started to be thought of as a problem that even…

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